2013 Maritz Loyalty Report: US Edition

Benchmarks, Trends and Lessons in Brand Loyalty and Customer Engagement.

Summary of Key Findings & Implications for Loyalty Marketers & Program Operators

In addition to rankings of the top performing consumer-rated loyalty programs, this summary report will provide insights and details into consumer sentiment about all facets of brand loyalty engagement. Specifically, the report highlights key findings and brand differentiators in:

  • Loyalty attitudes and behaviors
  • Program engagement drivers
  • The digital evolution of loyalty
  • Emerging privacy consideration

The data provides robust learning into what motivates loyalty for brands across six key industries:  Financial Services, Grocery, Entertainment (Cinema), Retail, Hospitality/Hotel and Airlines.

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