Today, everyone is talking about loyalty programs. Not us. We’d rather talk about loyalty. Programs can be an important part of this, but not the full solution. No matter how hard you try, you can’t manufacture loyalty, but you can earn it by carefully growing your relationship with the people who matter most to your business. We know you’re not looking for just loyalty to a card, a currency, a coalition or cash. You’re looking for loyalty to your brand.
Since 1929 when James Maritz pioneered the idea of the ‘gold watch’ as a way to reward loyal behaviors, we’ve been studying what makes people feel, think and choose as they do.
We believe that true brand loyalty is built and sustained by recognizing and optimizing the value exchange between the customer and the brand at every stage in the customer’s lifecycle. It grows from the emotional bond forged between a customer and a company when promises are fulfilled and is nurtured through our core solutions – Strategic Design, Loyalty Systems and Lifecycle Engagement.
2014 Loyalty Report
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2013 Loyalty Report
Curious about how your program ranks against the top Loyalty Programs in America? Interested in how best to communicate to your most loyal customers? For a preview of the report, click here.
In the News
Click here for our latest whitepaper "How Retail Organizations Are Managing Enterprise-Wide Customer Communications".
Maritz Loyalty Marketing expands in Minneapolis and New York City to Meet Client Demand. Welcome aboard Aline Ostrowski and Garrett Friedrichsen.
The Forrester Wave™: US Loyalty Program Service Providers, Q4 2013 Report ranked Maritz Loyalty Marketing as a leader in the loyalty category.